![]() ![]() You can use an online photo and video editor to embed text into your thumbnail. Test out your thumbnail on different screen sizes to make sure it looks good. Alternatively, people also watch YouTube videos on large screens and TVs.Make the text large and readable enough that it can be deciphered on a small screen. Most people watch YouTube on a mobile device.If you’re hoping to attract foreign viewers, ensure that the text doesn’t dominate the thumbnail. Unlike descriptions, the text embedded into thumbnails is not translated into different languages.This is especially true for informational videos. Since Google Search users often see YouTube thumbnails on the search results page, titles promise the user that the video will be relevant to their query. They also attract viewers from Google Search. This preserves your viewership instead of losing people to different channel. ![]() Titles draw your user from one video to the next when they’re watching a series since they know how to find the next in the sequence. For example, Red Bull’s action focused channel includes a title and faces/shapes from the video with a high-contrast white outline. To help summarize their content, many publishers embed text directly into their thumbnail. What will people see when they click on the video? Will it change them, inform them, entertain or inspire them? Thumbnails also help your loyal viewers know when they’ve missed an episode and sets expectations for the video’s topic. It’s a good way to build community and attract viewers who might like your content. Thumbnail motifs make your videos memorable and build a brand that you can use on your website and other channels. The colorful block letters communicate a family-friendly adventure, re-enforcing their brand. Thumbnails from travel journalists The Bucket List Family show a still from their video with a block-letter tie-dye title in the top left corner. She’s the star of her vlog, so her face is in every thumbnail. The light coloring and trendy design matches Danielle’s feminine, minimal, and polished personality. Lifestyle influencer Danielle Mansutti always has a photo of herself, a short title with cursive and block letters, a poofy visual element, and similar pastel coloring. Just like the series, each thumbnail spotlights one speaker. The channel’s dark, high-contrast thumbnails echo the more serious, intellectual themes of the videos. While brightly colored, “loud” thumbnails are great for entertainment, they probably won’t impress meditation students or classical music aficionados.įor example, Ted Talks thumbnails feature a speaker in action on a Ted Stage: nothing more, nothing less. If your thumbnails are too varied, your channel will look like a chaotic jumble instead of a smart, organized-looking feed.Īlso consider how your thumbnails convey your brand. Consider what elements – fonts, brands, colors, positions – you want to include in every thumbnail and re-use the template when you publish videos to your channel.ĭesigning an on-brand thumbnail doesn’t need to be an elaborate or costly task: simply use your logo, the same font, similar imagery or the same color palette throughout all your thumbnails. Visual consistency creates continuity and trust. ElleOfTheMills uses consistent sketch art for her video thumbnails ![]() When a fan comes to the YouTube homepage, you want them to be able to recognize your video and immediately click because they remember and enjoy your content. Like most popular YouTube accounts, you should have a format for your thumbnails designed with consistent brand motifs.Ĭlear and recognizable branding in all your YouTube thumbnails will help your audience find you more easily. Related Article: The Best Video Editing Software for Creating YouTube Videos 1. To nail the art of a great-looking YouTube channel, I’ll describe best practices on designing YouTube thumbnails and a tutorial for how to make and upload your own. To earn viewers (and subscribers), you want a trustworthy, attractive thumbnail that communicates the subject of your video. Want to skip ahead? Use Kapwing's YouTube thumbnail maker to get started designing a YouTube thumbnail now. I'll go over the most important things to know in order to make your own. Great thumbnails are a necessary part of growing your channel on YouTube.
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